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The other new films that have jumped on to the digi-poster bandwagon include Kyaa Super Kool Hain Hum with its poster getting around 13,500 hits on the YouTube channel of Balaji Motion Pictures. It shows Ajay Devgn sprinting across the computer screen, chased by a bunch of villagers. Viacom18 Motion Pictures, Ajay Devgn Ffilms and YRV Infra & Media too have launched a digital poster for their upcoming film, Son of Sardaar. “Today, poster art is combining the best technology, innovation and creativity,” says Chudasama.
#TALAASH MOVIE POSTER DOWNLOAD#
Fans can download them and use them as wallpapers. These digital posters - to be found on the films’ official websites, YouTube and other portals - come with animation that lasts for a few seconds, have background scores and even the film’s dialogues. In another poster, there’s Aamir Khan - in the forthcoming Talaash - superimposed over a clip of cars zooming down a bustling cityscape. “The poster registered 7.5 lakh hits within days of being released on the film’s YouTube site,” says Rafiq Gangjee, vice president, marketing and communications, Yash Raj Films, that has produced the film.įollowing in the footsteps of Ek Tha Tiger, a slew of forthcoming releases has taken the digital route. In one he’s superimposed against a Middle Eastern backdrop - smoking gun in hand and a keffiyeh around his neck - and the film’s theme music plays in the background. A first-of-their kind to be released, Salman fans can’t get enough of these.
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Doing the rounds are three animated posters from Salman Khan’s new blockbuster, Ek Tha Tiger. Chudasama was the man behind the New Age posters of Agent Vinod, Kahaani and Gangs of Wasseypur I and II.īollywood’s hottest rage, digital posters, is springing to life on the Internet. “It is a revolutionary phase for posters in Bollywood,” says Rajeev Chudasama, co-founder and creative director of Marching Ants Advertising. They are everywhere in their new avatar from flooding the Internet to blazing as streetside banners. What kind of Bollywood film poster would grab your attention? One that’s hand-painted with vivid colours and looks a like a retro ’80s poster? Or one that flaunts just a photograph depicting the film’s theme that gnaws at your curiosity? Or perhaps you’ll be rivetted by an animated poster played out on a computer or gadget?īollywood posters have received an overhaul - and how.