So he wrote a guide and posted it as a Quora answer that included affiliate links, which started earning him micropayments. He bought IOTA, a ledger that had just recently been released and was a buy that took some skill. So, he figured, he was too poor to not buy crypto. He realized he could only support himself for a few more months, his car got totaled and he had a panic attack from the stress. “If this ends up taking over the world, and we have 100,000 billboards, whoever owns that art piece is going to have a pretty cool NFT on their hands.”įeldman feels drawn to educate people about crypto because as his “Bitcoin is a peaceful revolution” mantra explains, he thinks it can make the acquisition and transfer of money fairer, and potentially help people gain upward mobility.Īfter all, his entrance to crypto came in 2017 while he was in a financial rut trying entrepreneurial ventures in Los Angeles. “I would guess that the first ones in this will be the most valuable,” Feldman said. Feldman predicts it’ll have real value someday.
About 100 billboards have been purchased by Feldman's team since July and will be available for bid as an NFT within the next month, the team hopes.
The first one was put up on South Lamar featuring the name of the campaign, Crypto is Real. So far, he and his small team consisting of developers in India and Uruguay and a drone photographer have only reached Austin. And next thing you know, they’re in Australia. “Basically what you’re buying is the first moment of this worldwide crypto education campaign where we’re going to plaster every city with crypto billboards that are all funded by you buying your NFT,” Feldman said. nNkVRkobEd - Sam Feldman ? November 4, 2021 And the more people who believe, the more the billboard flywheel spins, and it spins faster and faster with each bid. But he added that it’s more about buying into an idea that other people will also buy into and that will continue to spiral. “What people are buying is, yes, the art,” Feldman said. This way, 70% of the revenue could fund future billboards. But later on, the idea morphed into a campaign to fund more and more through digital collectibles known as NFTs in a sort of “flywheel” approach.
It was just an idea Feldman wanted out there.
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He didn’t think much of it, but he says later that week, it sparked the idea to install a billboard that said “Bitcoin is a peaceful revolution.” Inspired, he took a picture and added it to his Instagram story. This past summer, Sam Feldman, founder of crypto explainer marketcap.guide, was running when he saw a billboard by Thom’s Market with a simple message: the right idea will fly. The plan for a worldwide campaign to fund billboards through non-fungible tokens started off with a jog near Zilker Park. The crypto billboard campaign in Austin has acquired about 100 signs since July.
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